Victor Grandpierre and Christian Dior finalizing the last-minute details of the interior decoration of 30, avenue Montaigne, 1946.

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“He created the [Paul César] Helleu salon of my dreams,” said Christian Dior, “all in white and pearl gray, very Parisian with its shaded wall lights, crystal chandeliers and a profusion of Kentia palms.”

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Emile, the House of Dior's doorman looks at the workers, 1946.

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A seamstress is sewing the carpet for the grands salons, 1946.

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Workers build scaffolding for the refurbishment of the grand staircase.

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Workers refurbish the entrance and install the counters.

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Work on 30, avenue Montaigne

Homepage

Featuring a unique scenographic narrative, La Galerie Dior embodies the spirit of Parisian Haute Couture while perpetuating the memory of this historic address.

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La Galerie Dior

Through May 04, 2025, a new visual narrative illuminates the close relationship between Dior and photographer Peter Lindbergh.

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DIOR / LINDBERGH

Dior's Lucky Star

On 18 April 1946, Christian Dior stumbled on a metal star in the street. This event changed his life.

VIGNETTE ETOILE

On 18 April 1946, Christian Dior stumbled on a metal star in the street. This event changed his life.

The star

The couturier stumbled on a star on Rue du Faubourg Saint-Honoré in Paris on his way to a meeting with Marcel Boussac, who had agreed to finance a fashion house in his name. He saw it as a sign of destiny!

© Association Willy Maywald/ADAGP, Paris, 2022 ; © Laziz Hamani ; © Gérard Uféras, © Guy Marineau ; © Sophie Carre

The richness of the House through the work of Christian Dior and his successors.

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History of the house Christian Dior

12 February 1947, the New Look

Presentation of the Jungle dress during the first fashion show, 1947.

Guests attending the fashion show of the first collection, 1947.

The guests are packed together in the House of Dior's staircase to see the show of the first collection, 1947.

The New Look

The history of the Bar suit

12 February 1947. Christian Dior’s first fashion show at 30 Avenue Montaigne. The Bar suit revolutionized fashion.

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012. The Bar suit

Haute Couture Spring-Summer 1947, Corolle line

Bar, Haute Couture Spring-Summer 1947, Corolle line

Enter the 30 Avenue Montaigne, which Christian Dior compared to a beehive and where the Dior myth was born 75 years ago!

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30 Avenue Montaigne

The beginning of Dior at 30 Avenue Montaigne

The ateliers

The Haute Couture looks are tailor-made for each customer.

The skirt is composed of fabric panels cut from a tailor-made pattern fitted on the customer who has ordered it.

In Haute Couture, each detail needs to be perfect, the major part of the sewing is done by hand.

Two qualified dressmakers are working together on the same dress for a customer. A small part of the work can be made using a sewing machine.

Several fittings on the tailored cast bust are necessary to best adjust the look ordered to the measurements of the customer.